Club Intrawest signs agreement with FalconEFX for rich-media online commercial.
Falcon-Software's FalconEFX division has just agreement with Club Intrawest for the design and development of an online rich-media commercial. Falcon-Software Company's FalconEFX division today announced a contract agreement for the development of a web-based commercial for Club Intrawest (Vancouver, BC). The rich-media commercial will be used as a unique marketing tool, providing customers a more entertaining and engaging experience. The 2-minute web-based commercial "Webmercial" will be developed using Macromedia Flash technology, incorporating animated graphics and photography, narrative audio tracks, ambient background music and special effects. The Webmercial will also feature a user control panel and a WebTracker system, providing real-time feedback on viewing activity.
