Spirit Ad, an advertising company with its headquarters in Bucharest, Romania, launched the first stage of an online campaign meant as a different attempt to brand a country. What's the first thing that comes into your mind when you hear the word "Romania"? The typical Eastern European poverty? Dracula? Sports? Well, we'll try to show you there's more than that. The beauty hidden inside this country could make many travelers tell their friends back at home - yes, this was definitely THE TRIP of my life. The best people to promote a travel destination are of course the travelers that visited it. With that in mind, it was launched a website that tries to combine the unbiased opinions and journals of the travelers who visited Romania with stunning images signed by some of the best Romanian photographers and in depth articles covering from wide-known travel destinations to out of this earth places hidden only in the photographs of the lucky ones.

The results can be seen on www.spirit.ro

The second goal of this project was also to promote the Romanian photography, so you may also find in here the largest online stock photography gallery with images exclusively from Romania.

One month later, we could definitely say that this was a success and we would like to take advantage of this press release and thank all the people that were involved in this project, whether they were foreign travelers, photographers or contributors. Without them this wouldn't have been possible.

Thank you!