Because travel agencies are looking for new time- and money-saving ways to use the Internet to build loyalty and improve service offerings, e2 Communications today launched e2 Express for Travel, a suite of permission-based email marketing applications, tailored to help travel agencies leverage the Internet to grow sales.

e2, the leading application service provider (ASP) of adaptive email marketing and customer relationship management solutions has launched the solution to help travel agencies better service their customers who are now looking to the Web for their travel solutions.

"We believe that e2 Express enables travel agencies to build stronger customer relationships by delivering tailored and time-sensitive information to individuals via email," said Paul Duplessis, assistant sales partner for e2 Communications. "e2 Express gives travel agencies everything they need to fill the last few seats on a tour or make sure their valued customers know about the latest fare specials or travel news in their area."

e2 Express for Travel was created to complement traditional marketing vehicles such as print and broadcast media, credit card bill inserts and direct mail campaigns by giving marketers the ability to communicate directly and instantly with customers who are likely to respond to promotions on the Web. This hosted, permission-based solution also allows agencies to incorporate tailored email marketing applications into their strategy without the need for expensive hardware or software.

e2 Express for Travel is scalable to any size business, offering travelers the highest level of service no matter what size the agency may be. This collection of email marketing solutions allows agencies to communicate with customers in a number of ways, providing messages that are personalized, relevant, and anticipated by travelers.

e2 Launches e2 Express Two/Add One Converting visitors into customers is critical to marketing on the Internet.

e2 Express for Travel provides interactive forms that encourage customers to enter their traveling preferences, such as favorite destinations, travel habits and vacation interests. With this information, agencies can communicate one-to-one with their customers by sending customized messages and dynamic newsletters with content pertaining only to their interests. e2 Express
goes beyond the creation of standard "one-to-many" email newsletters, as travel agencies can automate the placement of promotions, advertisements, discounts and specials tailored to the interests of individual subscribers. Other applications can include customer satisfaction surveys, sweepstakes messages, reminder service, an notifications of fare specials.

Because e2 Express is a hosted, Web-based service, travel agencies can centrally refine messages and access real-time reporting via their Web browsers. This allows clients to implement their email marketing campaigns quickly, going from concept to campaign to results in a matter of days. In addition, e2 Express for Travel features patent-pending Adaptive Sequencing Messaging (ASM) technology, which allows companies to create automated, multi-step messaging campaigns that adapt and change based on users' responses to prior messages in the sequence. As a result, email marketing campaigns that employ ASM can deliver significantly higher response rates than traditional one-time targeted email methods