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Voyage Style Launches

How many people spend hours creating the perfect vacation itinerary only to be left dumbfounded when staring at their suitcase? Karin Brownstein and Tanya Traykovski, founders of Voyage Style, have solved the perennial problem of how to pack and what to wear. Voyage Style, the essential anywhere companion, fashionably outfits travelers for all destinations. It offers versatile pieces for people on the go that are packaged and sold in its own carefree carry on.

Avid travelers, who are also fashion-conscious, Karin and Tanya always found it very difficult to pack. Their greatest challenge was to combine style, easy care, comfort, and cultural appropriateness, while not being weighed down by a lot of luggage. Explains Karin, " By talking to our fellow travelers, we realized that many women, like us, were effortlessly elegant in their daily lives, but had no practical yet sophisticated travel wear options. Even though I might be thousands of miles away from my closet, I want to look and feel like I do at home."

Voyage Style, the essential anywhere companion, combines several great fitting garments - the City to Country Pant, the Sites to Shores Shirt Jacket, the Here to Anywhere Tee, the Just Perfect Jacket, the Sneaker to Stiletto Skirt and the Day to Dinner Dress. These create a myriad of fantastic looks for any occasion of type or trip and are packaged in the carry on. Tanya adds, "I find Voyage Style very practical when I mix business with pleasure. It is easy to pack and carry on, dresses me stylishly to meet with customers, and is comfortable for running around when I'm off. I was wardrobe challenged when invited to a business dinner in Boston after hiking in the Berkshires. If only I could have whipped Voyage Style out of my pack!"

What makes Voyage Style unique is that it was designed with traveling in mind. Karin continues, "I have learned that low necklines, high hemlines and bare shoulders are prohibitive in many countries and cultures, as well as in a business environment. We selected these designs because the traveler who is wandering in a local market will never be denied entrance to a Cathedral, Buddhist Monastery, Synagogue or Hindu temple or boardroom. Our styles can also be dressed up to go to work anywhere." All pieces are in high quality, wrinkle-free jersey fabrics that can be machine or hand washed, line dried and packed compactly. The packaging is value added because it can be used as a carry on, a cosmetics bag, beach bag or anything a creative individual dreams up. Best of all, Voyage Style is affordable, with a four piece set retailing for under $250.

Karin and Tanya have said goodbye to big bags and baggage claims. They know that once you purchase Voyage Style, all you need is your toothbrush and ticket (and possibly briefcase), and you're ready to go anywhere. Voyage Style's compact elegance is particularly compelling in today's travel environment as it enables a woman to get in and out of the airport quickly.

Voyage Style, the essential anywhere companion, will be launched at retail in New York in November 2002 at Flight 01 in Henri Bendel, JV in Minneapolis, and Sassy in Naples, and rolled out to the W Hotels and specialty stores nationwide in March. Tanya contributes experience in fashion design and product development, and Karin brings a strategic marketing background to the brand. The garments are all made in the U.S.A. from 96% polyester and 4% lycra. The packaging is created by Susan Fisher for juice DESIGN. Voyage Style will be sold in department, specialty and travel stores nationwide starting in Spring 2003.

CONTACT:

Tanya Traykovski

212 388.9651

Tanya@voyagestyle.com

 

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